L
LAURYN BURKHALTER
STRATEGIC BRANDING AND MARKETING PROFESSIONAL
Branding Strategy
Research
Below you will find my research topics from Marquette University Diederich School of Communications, links to the research will be published shortly.
My research while in graduate school has focused for the most part on community building and empowerment using technology as a tool for social change. Visit the links below to review my work:
TechnoCity: Mobile Web Applications & Constituent Engagement
Participatory Budgeting in Chicago's 49th Ward
Virtual Politics: A Literature Review on the Virtual Public Sphere
Branding is more than sales, it is a way to share your values with the world and your community. Believe it or not, branding can be extremely helpful to mission-driven organizations. My work in branding focuses mostly on nonprofit initiatives.
Archetypal Branding: Lessons for NonProfits
How will the future leaders of our urban spaces avoid the same obstacles and short-sighted visions of their predecessors. How can they add to the great visionaries' contributions of the past instead of reinventing the wheel?
Municipal Leadership Response
2014 Trends in the Public Sector
Ethics helps us to make everyday decisions when the solution is not obvious. Using theories from Aristotle, Immanuel Kant and John Rawls to inform my research I attempt to discuss contemporary ethics in communication issues.
New Media Ethics and Regulation: Net Neutrality
A Critical Response to Rebecca Skloot's The Immortal Life of Henrietta Lacks.
Decision-Making in Cities